The story of the Swatch x Audemars Piguet

In 2023, Swatch and Audemars Piguet joined forces to create an accessible watch while keeping Royal Oak DNA. The result: a horological icon turned collectible.

The original strap, while functional, leaves room for personal expression. Thirteen Straps Pop colors let you transform your watch to match your mood.

Our mission: offer premium, 100% compatible straps that elevate the watch without altering it. Ceramic, silicone, refined finishes — the same level of demand as the watch itself.